June 2017 - Amaze One

Monthly Archives: June 2017

4. Life after 25th May 2018

By | GDPR | No Comments

We’re all so focused on becoming compliant, it’s easy to overlook the permanent shift in our ways of working that we’ll have to live and breathe every single day. Let’s assume you’ve done excellent GDPR preparation, you understand the grounds for communication, reconsented a large proportion of your base, and…

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Permission is a privilege, not a right

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6 pointers optimising constent levels post GDPR Marketers have been talking about the power of the customer for some time now, but the imposition of positive opt-ins as a condition for CRM puts control into the hands of customers as never before. The challenge now is not simply to sell…

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