Paul is an advocate of the unique role of customer data in creating sustainable competitive advantage for brands. It’s why he made the move to Amaze One – because data is at the heart of everything we do.

His raison d’être is to create commercial success for clients through more effective interactions for customers. He does that by picking up on insights that deliver a stronger understanding of consumer needs and behaviours.

Paul brings with him a wealth of marketing experience across many sectors from nine years with Callcredit Information Group. Prior to that, he was Relationship Director at ClarityBlue and Experian Integrated Marketing.

Now he brings his consumer data know how to our clients. He holds an MBA in Strategic Market Planning and a BSc (Eng) in Communications Engineering, both from Trinity College, Dublin.

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