Amaze One, the CRM agency based in London, Manchester and Bristol, has appointed Paul Kennedy as its new Data Strategy Director.
Paul, the former Head of Consulting at Callcredit Information Group, will lead data strategy for Amaze One with input into Occam the St Ives sister company. His role will include sourcing, designing and packaging of innovative new data propositions – and new revenue streams – for clients.
“Paul’s skills and experience make him a natural fit for Amaze One,” says Managing Director, Neil Evans. “The new opportunities he will be identifying and developing will be a key point of difference between Amaze One and our competitors.
“Paul is also the sort of innovator; and pragmatic delivery character we love. We’re looking forward to seeing his influential recommendations for clients, as well as thought leadership contributions that will help take Amaze One’s brand even further.”
“I’m delighted to be joining Amaze One,” says Paul, who also held previous roles at Experian/ClarityBlue, MM Teleperformance, Royal Mail and PA Consulting. “I’m looking forward to bringing all of my data industry experience to Amaze One’s clients and team. Given the absolutely critical role that data now performs in marketing communications, I am looking forward to helping brands realise its full potential by enabling customer experiences that are profitable for clients.”