London, January 8th: Amaze One, a new breed of customer engagement agency that will use a seamless mix of data and digital marketing expertise to deliver out of the ordinary CRM campaigns for brands, launches today.
Amaze One is a collaboration between St Ives companies Amaze and Occam DM. It has been set up to break down the inherent silos of traditional CRM processes, providing insight-driven creative communications by blending data and digital disciplines to engage customers and deliver long-term, profitable relationships for clients.
The business was established as a response to client demand for a different way of looking at CRM, turning each aspect of every customer interaction into information that creates value, both for consumers and clients’ businesses.
At launch, Amaze One already has 35 staff based across three sites in London, Manchester and Bath. Launch projects include work from existing Occam and Amaze clients.
The Amaze One launch brings together more than 40 years’ experience of digital and data services, and a deep understanding of people’s behaviour, into one powerful approach. Its offering will include a breadth of channel and data understanding in a united suite of services – each informing, and being informed by, the other. These include: campaign planning, selection and evaluation; acquisition; lifecycle management; business intelligence and analysis; customer experience planning; content creation; production; optimisation; data management and database design; and marketing technologies.
The agency will be led by Neil Evans, Managing Director (also Managing Director at Occam), and supported by a board including:
- Dougy Watt, Practice Director
- Natalie Gross, CEO at Amaze
- Sandra McDowell, Managing Director at Amaze Communications
Neil Evans said: “The market has a range of CRM agency offerings, but few are able to translate ideas into the delivery of brilliant customer experiences. We aim to blend on- and offline information, linking data and digital expertise to harness ideas and ambitions. In turn, this will build lasting, profitable customer relationships for our clients.”
Natalie Gross commented: “Amaze One has been in development for some time and we’re delighted to hit the ground running. The agency’s unique mix of know-how in data and technology, and creative and production services, makes us out of the ordinary: driving real meaning from information to nourish valuable and long-term customer engagement.”
The new business is backed by marketing and print services provider St Ives Group.
Matt Armitage, CEO of St Ives Group, added: “This is an incredibly exciting initiative for Occam, Amaze and St Ives and is evidence of our continued focus on creating new propositions from within the group to enhance what we can do for our customers and brands.”