Since 2011, the DBM has been putting data in the spotlight at the prestigious annual DBM Awards. It’s a celebration of ingenuity and creativity in data application, and this year’s shortlist for the Innovation in Analytics for Marketing category was filled with household names, all of whom had used data in new, exciting ways.
But it was Amaze One’s work with Talk Talk and SimplifyDigital (Dixons Carphone) that took the prize, thanks to an analytical intelligence tool that reveals the true state of TV/phone/broadband package competitiveness, and enables TalkTalk to deliver simple, affordable telecoms services for everyone – and grow market share.
Neil Evans at Amaze One said: “This award is wonderful recognition for the innovation, application and teamwork that went into developing this solution. Amaze One was created to offer a new way of combining data insight and creative communications – and I’m delighted that our approach has resulted in such a high profile success.”