Amaze One, the CRM agency born from a fusion of digital creative experts, today announces that Sarah Hooper, CRM Divisional Director, has been appointed as a member of the BIMA council. BIMA council members set the agenda for the digital community across the UK, and Hooper has been selected specifically for her expertise and insight into CRM, as well as her passion for using CRM to forge meaningful relationships with customers and help futureproof the industry.
Amaze One is an agency that celebrates data intelligence on an equal footing with creativity and human insight. The CRM specialists connect the dots between data, insight, technology and creativity to create cut-through customer experiences. Most recently, as the industry has become more and more programmatically driven, Hooper, who has recently taken over the day to day leadership of the agency, has been leading the charge for Amaze One on a campaign to Humanise CRM – cutting through the data to help brands create emotional response, retain the privilege to engage and connect with customers.
Founded in 1985, The British Interactive Media Association (BIMA) is Britain’s digital community and one of the most widely respected names in the digital industry. Their Central Council is led by Natalie Gross and Tarek Nseir, CEO at TH_NK. BIMA’s mission is to drive innovation and excellence across the digital industry. Collectively, The BIMA council are the connectors, thought leaders, champions and change makers determining the shape of Britain’s digital economy.
Bridget Beale, Managing Director of BIMA commented: “We are delighted to appoint Sarah Hooper, CRM Divisional Director at Amaze One, onto the BIMA Marketing Communications Council. Her expertise in CRM communications will help elevate BIMA’s reach, allowing us to continue to deliver exceptional customer care, and further build on our relationships with the wider digital community.”
Sarah Hooper, CRM Divisional Director at Amaze One added: “I’m very proud to have been appointed onto the BIMA council to help share the knowledge and expertise I’ve collected over the years. Digital is huge part of the world in which we live and it is a real honour to sit among the extraordinarily talented council members and help continue the work of this fantastic association.”