James Miles, Author at Amaze One

All posts by James Miles

Control Groups : Why keep some people out of the loop?

By | Best Practice | No Comments

It all seems a bit counter-intuitive: why would you want to stop sending communications to a pot of potentially lucrative customers who have actively asked to receive your communications? Yet in reality we do this all the time with marketing control groups.  What is a control group?  You probably have your own idea of what we mean by ‘control group’, but just so…

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4. Life after 25th May 2018

By | GDPR | No Comments

We’re all so focused on becoming compliant, it’s easy to overlook the permanent shift in our ways of working that we’ll have to live and breathe every single day. Let’s assume you’ve done excellent GDPR preparation, you understand the grounds for communication, reconsented a large proportion of your base, and…

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Permission is a privilege, not a right

By | GDPR | No Comments

6 pointers optimising constent levels post GDPR Marketers have been talking about the power of the customer for some time now, but the imposition of positive opt-ins as a condition for CRM puts control into the hands of customers as never before. The challenge now is not simply to sell…

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