CRM Archives - Amaze One

Category Archives: CRM

Amaze One Charity Research Featured in Marketing Week

By | CRM, Customer Engagement, Supporter Engagement, Uncategorized | No Comments

Our research into supporter engagement has made the pages of the UK’s leading marketing publication. In an article entitled Charities Suffering Donor Apathy, Marketing Week uses our data as the basis for its exploration of how “charities need to find an integrated approach to communications that inspires supporters to become…

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We’re delighted to announce the arrival of Helen Bowling, as Head of CRM Communications.

By | CRM, New faces | No Comments

Amaze One, a collaboration between St Ives Group-owned Occam and Amaze, has appointed Helen Bowling, marketing technology and data expert, as its Head of CRM Communications. Reporting to Sarah Hooper, Director of Planning and CRM Communications, Bowling will be responsible for shaping the direction of the company’s CRM communications vision,…

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What is CRM really?

By | CRM, Customer Engagement | No Comments

CRM. It’s not what you think. Type ‘what is CRM’ into your browser of choice and you’ll be presented with any number of responses, all saying that CRM (Customer Relationship Management) is a set of IT systems and software that enable businesses to better serve their customers.   That’s fine,…

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