Uncategorized Archives - Amaze One

Category Archives: Uncategorized

How AI is Transforming Marketing Roles

By | Uncategorized | No Comments

AI is upon us. For years, Artificial Intelligence was the domain of Sci-Fi enthusiasts and futuristic film directors. Suddenly, it’s knocking on Marketing’s door with the promise of better customer intelligence and more opportunities for personalisation. Ever-curious marketers are embracing its potential, not least because AI is fed by data…

Read More

Why Trust Trumps Offers

By | Uncategorized | No Comments

I have a friend who’s in a relatively new relationship. To get in with his new love’s children he’s spent the last few weeks in a game of one-upmanship with himself, topping last week’s offer of a new Xbox game with this week’s bribe of theme park tickets. But here’s…

Read More