Making the most of your control groups.
Are you using control groups as part of your marketing strategy?
It may seem counter intuitive but there is real value in not communicating with a proportion of your customers. Control groups are the only way you can accurately measure the true success of your campaign. This guide will explain why that is, and how to create control groups that work for you.
• How do you decide which customers should be in your control group?
• How do you go make the first steps to creating one?
• Is there anything else you should be considering?
Download Amaze One’s Control Group Practice Guide to learn why you should implement a control group as part of your next campaign .
About Amaze One’s Best-Practice Guides:
If you’re working in digital, CRM, creative or data roles, Amaze One Practice Guides are designed to help. Full of practical tips and strategies to improve performance, complete the series to refresh the ground rules and discover new thinking.
Never miss a practice guide release. Follow us on Twitter @AmazeOneNews.