Data, your customers and the law
How do you collect data legally, fairly and in a way that keeps your customers on-side?
Now more than ever, data holds the key to a successful marketing campaign.
• But how do you stay on the right side of the law when gathering your data?
• How do you show your customers the value of opting into your brand communications?
• How can the way you perform data capture help build trust?
• And how will the new Data Protection Regulations change the landscape for marketers and the data they use?
Download Amaze One’s Data Capture Practice Guide to learn the data collection practices that will keep you on the right side of the law – and your customers.
About Amaze One’s Best-Practice Guides:
If you’re working in digital, CRM, creative or data roles, Amaze One Practice Guides are designed to help. Full of practical tips and strategies to improve performance, complete the series to refresh the ground rules and discover new thinking.
Never miss a practice guide release. Follow us on Twitter @AmazeOneNews.