Digital Marketing Strategy
Is your digital marketing strategy doing its job?
As data volumes increase and technology advances, how do you create the right digital strategy for you?
Your customers are elusive. They’re using more digital channels in more ways than ever before. So a successful digital strategy needs to cover multiple network touchpoints and build on the understanding that customer behaviour rarely follows linear patterns.
This guide will explain:
• How to form links between channels to avoid unnecessary asset creation
• The distinction between – and benefits of – owned, paid and earned media
• How to measure the performance of your strategy
• How to test the customer experience
Download Amaze One’s Digital Marketing Strategy Guide to learn how to build a digital strategy that works for you.
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If you’re working in digital, CRM, creative or data roles, Amaze One Practice Guides are designed to help. Full of practical tips and strategies to improve performance, complete the series to refresh the ground rules and discover new thinking.
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