Sarah Hooper talks to PerformanceIN about what life’s like working for Amaze One.
Our profile feature takes a look at some of the global professionals working across performance marketing, shedding light on the varying roles and companies across the flourishing industry. This week we’re turning our focus to Amaze One, and its director of planning & CRM communications, Sarah Hooper.
Name: Sarah Hooper
Job title and company: Director – planning & CRM communications, Amaze One – a St Ives Group collaboration between Occam and Amaze.
In one sentence, how would you describe what the company does?
We harness and capitalise on deep, rich insight which, in turn, translates into cracking data-driven ideas that deliver brilliant consumer experiences and profitable relationships for our clients; all with a little added sprinkling of magic and rigour.
What are the company’s unique selling points?
The desire and ability to think differently, and the agility and disruptive thinking to allow us to effectively navigate our clients’ business. We work with cross-discipline processes, tools, IP, and some great methodologies providing the most relevant offerings and solutions. Our practitioners use these to develop a unique understanding of customer behaviour across all touchpoints, supported by our academic foundations and an analytics-driven creative approach.