What’s the difference between the emails you open and the ones you don’t?

There are emails that grab your attention. And then there are emails you mark as junk or delete as soon as they appear.

The difference is this: the emails we’re most likely to open are the ones where the sender has taken the time and effort to ensure that what they send us matters.

This practice guide will show you how to create emails that drive clicks. Emails people really read. Emails that matter. An essential guide for general and digital marketers, and CRM specialists, download the guide now to discover how to:

• Create emails with purpose
• Segment & categorise your email campaigns
• Match captivating design with powerful content
• Test and measure campaign performance
• Avoid spam filters
• Ensure every email looks great on every device, every time

About Amaze One’s Best-Practice Guides:

If you’re working in digital, CRM, creative or data roles, Amaze One Practice Guides are designed to help. Full of practical tips and strategies to improve performance, complete the series to refresh the ground rules and discover new thinking.

Never miss a practice guide release. Follow us on Twitter @AmazeOneNews.

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Email Best Practice Guide

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