How to create a new deal for consumers’ personal data
In our latest event at The Shard, Fair Trade – How to Earn Customer Trust by Making Every Interaction Count, we revealed new research that explores what customers expect in return for their personal data: a fairer deal.
This report reveals more of the research, examines what a fairer deal looks like, and suggests new approaches for engineering it. It includes:
- Amaze One’s latest research into customer attitudes surrounding personal data collection and usage, channel marketing and content
- Why getting the ‘value exchange’ right has never mattered more
- The barriers to a fairer trade for data – and how to overcome them
- How to redesign the value exchange to build consumer trust, control and engagement
To explore how Amaze One can help you reengineer consumer trust, control and engagement, talk to Tammy: +44 (0) 7710 166581 or firstname.lastname@example.org
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