How to create a new deal for consumers’ personal data

In our latest event at The Shard, Fair Trade – How to Earn Customer Trust by Making Every Interaction Count, we revealed new research that explores what customers expect in return for their personal data: a fairer deal.

This report reveals more of the research, examines what a fairer deal looks like, and suggests new approaches for engineering it. It includes:

  • Amaze One’s latest research into customer attitudes surrounding personal data collection and usage, channel marketing and content
  • Why getting the ‘value exchange’ right has never mattered more
  • The barriers to a fairer trade for data – and how to overcome them
  • How to redesign the value exchange to build consumer trust, control and engagement

To explore how Amaze One can help you reengineer consumer trust, control and engagement, talk to Maddie:

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