Email is consistently proven to be one of the most effective forms of marketing and a key channel for building relationships with consumers. We all receive successions of them each day, each week, so what is the key difference between the ones that hit the mark and those that miss? If you are not segmenting and personalising, based on insight and behaviour, then this webinar is for you. Even if you are – there is always room for improvement and lessons to learn.
Join Sarah Hooper, our Planning & Communications Director, who will reveal the secrets behind email best practice and success.
On the 24 November 2015 in this webinar we will explore:
- The essentials for ensuring your email marketing campaigns resonate with your target audience.
- How a carefully constructed combination of message, relevancy, creativity and technical execution can increase sales and cement relationships.
- The barriers that Marketer’s face on a daily basis in relation to email campaigns and how to overcome them.
- Why your emails need a reason to be, how to measure campaign performance and how to ensure the design and technical aspects of your email enhance your campaigns rather than obstruct them.
The webinar will be short (only 30 minutes) and punchy. We will get to the point quickly and leave you with new information that you can actually use.