Northern Rail featured in Marketing Week - 13 November 2015 - Amaze One

Northern Rail featured in Marketing Week – 13 November 2015

By November 20, 2015 Uncategorized No Comments
MARKETING (31)

Phil Gates. Northern Rail

It’s great to see our client – Phil Gates, Northern Rail featured in Marketing Week’s article – How data can drive awareness, not just sales?

In the article written by David Burrows, Phil Gates explains that by working with the Amaze One team they have generated a 131% uplift in sales volume, a 112% increase in revenue and a 21% rise in conversion to sales as a result of a better understanding of when, why and where customers interact with the brand.

“We identified three core groups which were critical to develop a communication strategy and foster a more rewarding relationship with families, students and commuters. To further streamline our strategy, each category was split into high- and low-value consumers, enabling a greater level of personalisation,” Phil says

You can read the full Marketing Week article here.