Putting customer engagement back on track

See how we helped boost web traffic

The Challenge

You want to make your email communications more engaging. How do you know what to change to make that happen? East Coast asked Amaze, part of Amaze One, for help.

We began by examining the customer data. It showed us existing engagement rates, and indicated that varying the creative execution would appeal to differing customer groups.

The Solution

Using our analysis, we created a brand new look and feel for East Coast’s email communications. We designed a fresh, new style. A new copy guide steers content creation. And a new mobile-responsive HTML framework ensures all emails render perfectly on any device.

The Outcome

The new email communications are accompanied by imagery that drives customers deeper into the detail. Together with a new magazine style layout that features warm, conversational copy, East Coast’s emails are now engaging more customers, more often.