When you make complex customer purchasing information simple, it’s easier to explain, easier to use, and easier to put to work across your brand portfolio.
We’re supporting a leading multi-brand high street and online retailer in developing the analytical tools that simplify its customer purchasing information. By doing so, we’re helping the client understand how earlier strategies have influenced the current position. We’re making it easier to explain, present and disseminate data across its brands. And we’re establishing the platforms that will let the client take future analysis in-house.